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NEW HOLLAND BREWING

When most people think of New Holland Brewing, they think of craft beer. They may even imagine themselves enjoying a cold Mad Hatter with friends. But what happens when those times become a distant memory in the midst of a global pandemic? With food and beverage providers across America closing their doors per state lockdown orders in response to COVID-19, New Holland Brewing found themselves at a crossroads. On one hand, prioritizing the sales of beer and spirits were of the utmost importance. However, on the other, the team at New Holland felt a call to something greater. How could New Holland Brewing not only continue making and selling their award-winning craft beers and spirits but also do their part to fight the spread of COVID-19? The answer was to begin production on an alcoholic antiseptic hand sanitizer. Now they just needed someone to provide them an automated solution…